I was lucky enough to be at Nintendo’s VIP launch event for the new 3DS in London, despite being a Very Unimportant P. Nintendo could certainly be accused of putting on the event purely for the benefit of furthering their standing with the mainstream – hosting was by Russell Kane and there were performances by Plan B and Parade (a girl band…no, I’ve got no idea either).
For the cameras, filming for Sky 3D, there were more than a few knocks against geeks as if to reassure everyone that they weren’t about to catch some kinds of nerd-disease for turning up or tuning in. When they cut to a presenter live at the HMV queue counting down to launch, out came the tired cliches at the expense of the eager punters there. It’s obvious that Nintendo wanted the buzz of a midnight queue event so why go on to imply that the hardcore faithful fanbase they are sad weirdos?
The kind of celebs present – the likes of Blue and Louise Redknapp – are people you’ve either seen or could imagine doing their gaming in cream coloured DFS living rooms. In other words, the event (and particularly the coverage) was targeting the same market Nintendo created and expanded with the original DS and Wii, and who can blame them? Sales to new demographics are what made the original DS the monster success it is but one or two of those same demographics are now likely to have an iPhone in their back pocket competing for their attention.
Continue reading 3DS Launch – First Impressions part 1